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the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

6 Sustainable Shopping Habits for 2026

6 Sustainable Shopping Habits for 2026

Sarah Duff
Published on: 03/01/2026

Discover the 6 sustainable shopping habits I'm committing to that will help you buy less, shop smarter, and build a wardrobe you’ll actually wear in 2026 and beyond.

stylestyle over 40sustainable wardrobe
What I Wore: A December Style Diary From A Woman Over 40

What I Wore: A December Style Diary From A Woman Over 40

Sarah Duff
Published on: 15/12/2025

A weekly outfit diary from a 47-year-old woman sharing real style inspiration—no perfection, just honest photos of what I actually wore. For women over 40 looking for wardrobe ideas beyond the usual.

stylestyle over 40sustainable wardrobe seasonalstyle diary over 40 december december style
Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

Sarah Duff
Published on: 03/11/2025

If your wardrobe’s full of second-hand finds that were a bargain but never actually get worn, you’re not alone. This post breaks down why thrifting isn’t the same as curating and how to shop second-hand in a way that actually works for your style.

stylestyle over 40sustainable wardrobe styling tips
Why Your Outfits Feel Off & Style Hacks to Fix It with Proportion Play

Why Your Outfits Feel Off & Style Hacks to Fix It with Proportion Play

Sarah Duff
Published on: 20/10/2025

This blog gives you a 3-step process for shifting lines and proportions to create outfit shapes that actually feel good and busts the myth that every outfit has to be “flattering.”

stylestyle over 40sustainable wardrobe layering tipsbodyshapedressingstyling tips