Welcome to the life of me Sarah Duff!
Hi it's me again Sarah Your Style Visibility Coach™
I work with ambitious women over 40 — coaches, therapists, and creatives — who want more confidence, more impact, and more ease when it comes to showing up. Through style and coaching, I’ll help you ditch the “shoulds” and create a wardrobe that moves you forward.
A proud Irish-Hull lass and semi-reformed people pleaser, I'm here to be your biggest hype woman. If you're hiding from dating apps, social media, or opportunities in life and business, and it's holding you back from reaching your goals, then I'm thrilled our paths have crossed. (Thanks, universe!
I specialise in helping women over 40, along with coaches, therapists, and creatives, discover a personal style that feels authentically them. This transformation allows them to confidently show up where and how they need to, both online and in person, achieving their biggest personal and professional goals.
Don't underestimate the power of getting dressed in outfits make you feel good. Your style isn't a cherry on top, it's the switch that turns you on.
My Journey:
In 2012, I launched my first business in fitness and nutrition. I had just hired my first business coach, who advised me, “If you have an online business, you need to show up online.” This led to me awkwardly and cluelessly filming content for Instagram.
I struggled to be authentic in front of an audience, so I presented myself as “fitness me.” Since there wasn't much of the real me in my content, every post felt uncomfortable and cringeworthy.
I was terrified of being judged, making a tit of myself, or being labeled an imposter, so it seemed safer to play small and hide the “real me.” Yet, deep down, I knew this was holding me back both in business and in life..
And to add to my frustration all my peers seemed to be nailing it and having the impact and the kind of success I wanted.
meet "fitness Sarah" doing what she thought she "should" do!
It was confusing time...
I wanted to be myself and fully show up so I could go after my goals... but I didn’t know how.
And that same confusion showed up in my style. When you don’t feel clear on the inside, it often shows up on the outside too.
Because of my job, I lived in gym gear.But even outside of work, I defaulted to yoga pants unless I was going on a night out. And even then, getting dressed felt like a battle. I’d lost touch with who I was and what I actually liked.
gym outfits were 24/7 for a while!
As my business evolved — from fitness to life coaching to dating coaching -- I kept showing up online, but I struggled because I felt out of alignment.
I wasn’t fully aligned with my purpose. And I kept trying to be someone I thought I should be, rather than
who I actually am. I dimmed my light, including in how I dressed
.I’ve been obsessed with fashion and playing with clothes since I was a kid. I used to love standing out. But for a few years, I lost that part of myself. I got scared of not fitting in and being too visible and the negativity that might attract.
It’s taken until my mid-40s to stop shrinking myself to fit in, and finally turn my light back up by dressing for me, as me. To admit what I really wanted to do was to use fashion and style to help women like you stand out, so you can have the impact the world needs you to have.
The biggest shift happened when I stopped fighting how much I love outfits that are quirky and unexpected (some might say weird!).
Now, I feel at home in who I am and how I show up, both online and in life. And I can’t tell you the difference it makes when your wardrobe actually feels like you.
I don't have tons of photos of my outfits through the years because a lot of it was pre phones (BLISS!)
It changes how you feel about yourself.
It changes how you show up in life, business, and relationships.
When your style reflects the woman you are — and the one you want to be — instead of the one you used to be or think you “should” be, it unlocks something powerful.
You start dressing like the main character in your own life.
You start saying YES and showing up in the exact way you need to, to get your shit done and bring your vision to life.
That’s what I want for you!
And I will die on this hill. Your style isn't just a frivolous cherry on top. It's the switch that turns you on
This is me - eclectic and quirky! And the aim isn't to help you find a style like me.It's to help you find a style like you.
I work with...
Coaches, therapists and creatives who want to show up confidently in their business and online
Women 40+ navigating a new chapter — from perimenopause to empty-nesting to post-divorce
Anyone who’s spent years putting others first and is finally ready to do something for themselves
When we work together...
It’s a mix of strategy, personal development and styling magic.
I make it practical — saving you time, money and overwhelm so you can finally feel good in your clothes again.
You won’t find any cookie-cutter trends or bossy rules — just honest advice, thoughtful guidance, and a style that feels true to you. A wardrobe that supports your vision and helps you step into the spotlight.
I’m known for being warm, no-nonsense, intuitive, and fun. I’ll tell you what’s working (and what’s not), always with kindness and dry humour.
If you’re ready to get out of your own way and start dressing like the woman you want the world to see — I’m your lass.
Let’s build a wardrobe that reflects you, supports your goals, and helps you live your next chapter to the max. Book you free 30 minute Visibility Style Call now.
Sarah xx
