Welcome to

the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to claim their fuck yeah style and be confident, visible, and unapologetically themselves.

**A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)**

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actu... ...more

style ,style over 40 &styling tips

November 17, 2025•10 min read

Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

If your wardrobe’s full of second-hand finds that were a bargain but never actually get worn, you’re not alone. This post breaks down why thrifting isn’t the same as curating and how to shop second-ha... ...more

style ,style over 40 sustainable wardrobe &styling tips

November 03, 2025•12 min read

Why Copying Other's Outfits Isn’t Helping You Find Your Personal Style (and what to do instead!)

Feeling stuck in a style rut, no matter how many outfits you save on Pinterest? Discover why copying other people’s looks isn’t helping you find your personal style and what to do instead to finally f... ...more

style ,style over 40 &styling tips

October 27, 2025•11 min read

Why Your Outfits Feel Off & Style Hacks to Fix It with Proportion Play

This blog gives you a 3-step process for shifting lines and proportions to create outfit shapes that actually feel good and busts the myth that every outfit has to be “flattering.” ...more

style ,style over 40 sustainable wardrobe layering tips bodyshapedressing &styling tips

October 20, 2025•17 min read

How to Wear a Blazer When You’re Not Going to Work (5 Outfit Ideas)

Discover five creative ways to style a blazer when you’re not in the office. From sporty to boho layers, learn how to dress down your blazer and make it feel fresh and modern. ...more

style ,style over 40 autumn style &layering tips

October 06, 2025•9 min read

How to Layer for Style Without Overheating

Smart layering without overheating: breathable bases, varied lengths, and styling tricks to create outfits that feel stylish, cool, and confident. ...more

style ,style over 40 seasonal autumn style &layering tips

September 28, 2025•14 min read