Welcome to

the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to claim their fuck yeah style and be confident, visible, and unapologetically themselves.

Why You Feel Like You Have Loads of Clothes but NO Outfits You Love!

If your wardrobe is full but you still feel like you’ve got nothing to wear, and it feels impossible to make outfits, this post unpacks why and what might actually be missing and shows you a full outf... ...more

style ,style over 40 styling tips &style diary over 40

January 11, 2026•6 min read

6 Sustainable Shopping Habits for 2026

Discover the 6 sustainable shopping habits I'm committing to that will help you buy less, shop smarter, and build a wardrobe you’ll actually wear in 2026 and beyond. ...more

style ,style over 40 &sustainable wardrobe

January 03, 2026•8 min read

What I Wore: A December Style Diary From A Woman Over 40

A weekly outfit diary from a 47-year-old woman sharing real style inspiration—no perfection, just honest photos of what I actually wore. For women over 40 looking for wardrobe ideas beyond the usual. ...more

style ,style over 40 sustainable wardrobe seasonal style diary over 40 december &december style

December 15, 2025•1 min read

How To Mix Patterns with Confidence for Beginners

Learn how to mix patterns with confidence using a simple 3-step framework. Easy print mixing tips, outfit ideas, and styling advice for beginners. ...more

style ,style over 40 &styling tips

December 01, 2025•11 min read

**A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)**

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actu... ...more

style ,style over 40 &styling tips

November 17, 2025•10 min read

Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

If your wardrobe’s full of second-hand finds that were a bargain but never actually get worn, you’re not alone. This post breaks down why thrifting isn’t the same as curating and how to shop second-ha... ...more

style ,style over 40 sustainable wardrobe &styling tips

November 03, 2025•12 min read