Welcome to

the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

Why You Feel Like You Have Loads of Clothes but NO Outfits You Love!

Why You Feel Like You Have Loads of Clothes but NO Outfits You Love!

Sarah Duff
Published on: 11/01/2026

If your wardrobe is full but you still feel like you’ve got nothing to wear, and it feels impossible to make outfits, this post unpacks why and what might actually be missing and shows you a full outfit autopsy!

stylestyle over 40styling tipsstyle diary over 40
How To Mix Patterns with Confidence for Beginners

How To Mix Patterns with Confidence for Beginners

Sarah Duff
Published on: 01/12/2025

Learn how to mix patterns with confidence using a simple 3-step framework. Easy print mixing tips, outfit ideas, and styling advice for beginners.

stylestyle over 40styling tips
A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

Sarah Duff
Published on: 17/11/2025

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actually feels like you again.

stylestyle over 40styling tips
Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

Sarah Duff
Published on: 03/11/2025

If your wardrobe’s full of second-hand finds that were a bargain but never actually get worn, you’re not alone. This post breaks down why thrifting isn’t the same as curating and how to shop second-hand in a way that actually works for your style.

stylestyle over 40sustainable wardrobe styling tips