Welcome to

the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

Sarah Duff
Published on: 17/11/2025

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actually feels like you again.

stylestyle over 40styling tips
Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

Wardrobe Full of Second-Hand Finds but Still Nothing to Wear? Here’s What to Do

Sarah Duff
Published on: 03/11/2025

If your wardrobe’s full of second-hand finds that were a bargain but never actually get worn, you’re not alone. This post breaks down why thrifting isn’t the same as curating and how to shop second-hand in a way that actually works for your style.

stylestyle over 40sustainable wardrobe styling tips
Why Copying Other's  Outfits Isn’t Helping You Find Your Personal Style (and what to do instead!)

Why Copying Other's Outfits Isn’t Helping You Find Your Personal Style (and what to do instead!)

Sarah Duff
Published on: 27/10/2025

Feeling stuck in a style rut, no matter how many outfits you save on Pinterest? Discover why copying other people’s looks isn’t helping you find your personal style and what to do instead to finally feel like you in your clothes.

stylestyle over 40styling tips
Why Your Outfits Feel Off & Style Hacks to Fix It with Proportion Play

Why Your Outfits Feel Off & Style Hacks to Fix It with Proportion Play

Sarah Duff
Published on: 20/10/2025

This blog gives you a 3-step process for shifting lines and proportions to create outfit shapes that actually feel good and busts the myth that every outfit has to be “flattering.”

stylestyle over 40sustainable wardrobe layering tipsbodyshapedressingstyling tips