Welcome to

the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

Why You Feel Like You Have Loads of Clothes but NO Outfits You Love!

Why You Feel Like You Have Loads of Clothes but NO Outfits You Love!

Sarah Duff
Published on: 11/01/2026

If your wardrobe is full but you still feel like you’ve got nothing to wear, and it feels impossible to make outfits, this post unpacks why and what might actually be missing and shows you a full outfit autopsy!

stylestyle over 40styling tipsstyle diary over 40
6 Sustainable Shopping Habits for 2026

6 Sustainable Shopping Habits for 2026

Sarah Duff
Published on: 03/01/2026

Discover the 6 sustainable shopping habits I'm committing to that will help you buy less, shop smarter, and build a wardrobe you’ll actually wear in 2026 and beyond.

stylestyle over 40sustainable wardrobe
What I Wore: A December Style Diary From A Woman Over 40

What I Wore: A December Style Diary From A Woman Over 40

Sarah Duff
Published on: 15/12/2025

A weekly outfit diary from a 47-year-old woman sharing real style inspiration—no perfection, just honest photos of what I actually wore. For women over 40 looking for wardrobe ideas beyond the usual.

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How To Mix Patterns with Confidence for Beginners

How To Mix Patterns with Confidence for Beginners

Sarah Duff
Published on: 01/12/2025

Learn how to mix patterns with confidence using a simple 3-step framework. Easy print mixing tips, outfit ideas, and styling advice for beginners.

stylestyle over 40styling tips